What is “breathwork”?

Breathwork is a practice that uses breath as a tool to develop awareness in the mind and body, helping you to feel more in control, less vulnerable to stress, and enjoy a deeper sense of wellbeing. Breathwork is a self-empowering technique, and just a few minutes a day of conscious breathing has a transformative impact on physical, emotional, and cognitivedevelopment.
In our first book in the series, Once Upon a Breath… In a Magical Forest, we invite your little adventurer to use their breath as a superpower to help them feel:

I’ve never done meditation or breathwork before; can I use Flip & Flow?

Of course you can! Playing with the Flip & Flow is a great introduction to mindfulness techniques. One of our primary goals is to remove preconceptions that meditation and breathwork practices need to look a certain way. We invite you to create sequences that resonate with you and help you explore your inner landscape. The easy-to-follow visual cues and intuitive design will support you wherever you are on your journey. Each book includes a guide and recommended techniques.

What breathing technique do I use?

We recommend you breathe in through the nose to create nitric oxide and introduce focus. Breathe out of the mouth, with a sigh, to make a relaxing vibration in the throat and soothe the nervous system.

How long should I continue breathing with the meditation?

We recommend starting with 3 deep breath cycles, as research shows it takes at least 30 seconds to calm the nervous system and activate a parasympathetic response (rest, digest, relax). It takes time for children to develop and understand their sensory experience, so we encourage you to enjoy the journey. With practice, try to build up to 10 breath cycles.

How can I help my child with the breath count?

Visual and physical cues are effective in helping your child tune in to the rhythm of the breath, without worrying about the count. As per the card selected in the book, we encourage you to breathe in and out with the child and count using your fingers to demonstrate the inhale and exhale. (Video coming shortly)

What is meditation?

Meditation is awareness training. The working method of meditation is to observe the mind and thoughts which arise from your consciousness without manipulation, judgment, or seeking outcomes.
Breathwork is a means of direction and control rather than observation. Intentions anchor the breath to create a sense of purpose, instill personal agency, and help heal trauma. It’s also a sensory experience - you physically engage with the breath to move and clear energy in your body.

How do I use a mantra?

The sequence you create on the Mantra side is your special “thought of the day.” It's something to say out loud, keep in your mind and close to your heart to help you remember how special you are. Research shows that repeating positive affirmations every day helps forge neural pathways conducive to a growth mindset.

Stand the book by your bedside to create a new daily affirmation ritual.

What’s a suitable age for Flip & Flow?

The first edition, Once Upon a Breath… In a Magical Forest, is designed for ages 3-8 years.

Is Flip & Flow suitable for a classroom?

Absolutely! With 48 educational and interactive flipcards, you can give every child an opportunity to play and learn in a fun way. The growth mindset affirmations and meditative exercises of each thoughtful sequence are designed to be an engaging visual resource to create the perfect “brain-break” during the school day.

Is Flip & Flow eco-friendly?

We’re committed to ethical and sustainable production as part of the Flip & Flow philosophy. We’ve sourced FSC certified, recycled paper for our book and print in soy-based inks. We’re continually reviewing our supply chain with the aim of reducing environmental impact. The flipcards are laminated to maintain the durability and quality of the book.

Where can I buy the Flip & Flow books?

We want to spread the love far and wide. We’re continuously working to make our books available and accessible to you wherever you are in the world! We’re a small business with satellite offices in the UK and USA, serving our local markets to start with; you can buy our book from our website, Facebook & Instagram shops. Be on the lookout for more online and independent retail channels as we expand and grow our brand!

If you’re not from the UK or USA, please email us for shipping rates: hello@flipandflow.co.

If you would like to stock our flipbook, please email us: hello@flipandflow.co.

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